Maybe they could start doing the right thing so they don't have to worry about negative social media reactions as much. It would also help them preserve some $ to pay out to victims. Given how poorly Simon/BOT made decisions during that time it is difficult to fathom that they were actually paying any attention to social media. They certainly didn't act in a manner responsive to what was going on in social media.
The article also outlines much of their payouts to law firms.
https://www.lansingstatejournal.com...dia-accounts-nassar-victims-others/447378002/
A public relations firm billed MSU for more than $500,000 for January as it tracked social media activity surrounding the Larry Nassar case, which often included the accounts of victims and their families, journalists, celebrities and politicians.
Summaries of articles and social media activity, including how much attention certain tweets or stories were getting online, were emailed to other MSU spokespeople or to top university officials. Later, once Weber Shandwick took over, emails were sent to MSU's outside attorneys for the lawsuits related to Nassar.
Media summaries recapping the previous day's coverage were sent to then MSU President Lou Anna Simon, the members of the Board of Trustees, the university's in-house attorneys and others.
"Conversation around the upcoming sentencing and MSU's role in the matter continues to be driven by victims of Nassar, their families and regional journalists," a Weber Shandwick employee emailed on the morning on Jan. 16, the first day of Nassar's Ingham County sentencing. She then detailed tweets byJacob Denhollander, the husband of Rachael Denhollander who was the first woman to make public allegations against Nassar, as well as U.S. Olympian Aly Raisman and her mother.
The firm detailed local and national coverage, and how much engagement (retweets and likes) tweets from victims, celebrities or journalists were getting.
It recapped media stories about Simon's attendance at the second day of Nassar's Ingham County sentencing, the speculation around Simon's resignation and her letter doing so hours after Nassar was sentenced after the seventh day of the sentencing hearing.
As the first week of Nassar's sentencing hearing wrapped up, the firm detailed to MSU communications staff some of the new development that were driving conversation, including victim impact statements by Raisman and fellow Olympic medalist Jordyn Wieber, the news that the Attorney General's Office would open an investigation into the university's handle of the Nassar matter and the MSU trustees "affirmation of support for President Simon, which was largely met by disbelief and anger on social media."
On the morning of Jan. 25, the day after Nassar was sentenced and Simon resigned, a Weber Shandwick employee emailed MSU communications staff to say that social media conversation had increased by 17 times in the past 24 hours, with 381,000 mentions of MSU and Nassar together. There were more than 45,000 tweets mentioning Nassar's sentence as it happened, according to the email.
The article also outlines much of their payouts to law firms.
https://www.lansingstatejournal.com...dia-accounts-nassar-victims-others/447378002/
A public relations firm billed MSU for more than $500,000 for January as it tracked social media activity surrounding the Larry Nassar case, which often included the accounts of victims and their families, journalists, celebrities and politicians.
Summaries of articles and social media activity, including how much attention certain tweets or stories were getting online, were emailed to other MSU spokespeople or to top university officials. Later, once Weber Shandwick took over, emails were sent to MSU's outside attorneys for the lawsuits related to Nassar.
Media summaries recapping the previous day's coverage were sent to then MSU President Lou Anna Simon, the members of the Board of Trustees, the university's in-house attorneys and others.
"Conversation around the upcoming sentencing and MSU's role in the matter continues to be driven by victims of Nassar, their families and regional journalists," a Weber Shandwick employee emailed on the morning on Jan. 16, the first day of Nassar's Ingham County sentencing. She then detailed tweets byJacob Denhollander, the husband of Rachael Denhollander who was the first woman to make public allegations against Nassar, as well as U.S. Olympian Aly Raisman and her mother.
The firm detailed local and national coverage, and how much engagement (retweets and likes) tweets from victims, celebrities or journalists were getting.
It recapped media stories about Simon's attendance at the second day of Nassar's Ingham County sentencing, the speculation around Simon's resignation and her letter doing so hours after Nassar was sentenced after the seventh day of the sentencing hearing.
As the first week of Nassar's sentencing hearing wrapped up, the firm detailed to MSU communications staff some of the new development that were driving conversation, including victim impact statements by Raisman and fellow Olympic medalist Jordyn Wieber, the news that the Attorney General's Office would open an investigation into the university's handle of the Nassar matter and the MSU trustees "affirmation of support for President Simon, which was largely met by disbelief and anger on social media."
On the morning of Jan. 25, the day after Nassar was sentenced and Simon resigned, a Weber Shandwick employee emailed MSU communications staff to say that social media conversation had increased by 17 times in the past 24 hours, with 381,000 mentions of MSU and Nassar together. There were more than 45,000 tweets mentioning Nassar's sentence as it happened, according to the email.
