They are either:
A- Having the negotiation dictated by JH as his top choice is an NFL job (regardless of whether it is reciprocated).
or
B- JH's top choice is to come back to Michigan, and they have created the worst PR spectacle imaginable, and have done irreparable and unnecessary harm to both the program and JH's reputation, and thus will have made it harder for him to succeed in the future.
Either way a complete failure.
A- Having the negotiation dictated by JH as his top choice is an NFL job (regardless of whether it is reciprocated).
or
B- JH's top choice is to come back to Michigan, and they have created the worst PR spectacle imaginable, and have done irreparable and unnecessary harm to both the program and JH's reputation, and thus will have made it harder for him to succeed in the future.
Either way a complete failure.