This was sparked by @Brandon Brown 's story about Ty Rogers and Michigan's videos on social media. Smart strategy, obviously, for Michigan. Same with the graphics.
The reason for the post is that it appears this has filtered down to the HS level already. My daughter's HS lacrosse team hired a videographer to film their games during the season (I think he shot the HUDL footage for them) but then to also immediately feed highlights to twitter. Similarly, they hired a photographer to shoot all of their games (and the early season head shots for the programs, etc.) who then fed pictures and graphics to the twitter feed.
I get that high school coaches want to create a buzz in the community so their programs are perceived as cool by younger kids -- the hypothesis being that a "buzz" will impact overall participation and the number of good athletes you will have playing your sport.
I also think it's BS and a huge waste of money. Put the cash into hiring more or better coaches or paying qualified coaches to work at the feeder level. Or just cut activities fees.
Am I just missing the boat and too old to appreciate what it takes to run a successful HS program?
The reason for the post is that it appears this has filtered down to the HS level already. My daughter's HS lacrosse team hired a videographer to film their games during the season (I think he shot the HUDL footage for them) but then to also immediately feed highlights to twitter. Similarly, they hired a photographer to shoot all of their games (and the early season head shots for the programs, etc.) who then fed pictures and graphics to the twitter feed.
I get that high school coaches want to create a buzz in the community so their programs are perceived as cool by younger kids -- the hypothesis being that a "buzz" will impact overall participation and the number of good athletes you will have playing your sport.
I also think it's BS and a huge waste of money. Put the cash into hiring more or better coaches or paying qualified coaches to work at the feeder level. Or just cut activities fees.
Am I just missing the boat and too old to appreciate what it takes to run a successful HS program?
