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Insider Intel: Quick NIL notes…

Josh Henschke

Publisher
Staff
Oct 26, 2021
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Was able to get some notes and thoughts on NIL when it comes to Michigan. Nothing earth-shattering but figured it’d worth sharing and discussing.

- The collectives had to raise more money than they originally expected for retention. Other programs were throwing around big money (don’t know who and how much) but Michigan has been able to retain.
- The program was concerned about throwing around big-money offers to players for “culture reasons” but understand you have to do it to retain players
- NIL is now shifting from NIL for retention to NIL for recruiting. I’m not sure what NIL for recruiting means specifically, just sharing what I was told.
- The program seems optimistic about NIL as a whole.
- “Sustainable” is the key word when it comes to NIL. Sherrone Moore wants to focus on NIL growth that can be sustained and keep deals sustainable as a whole moving forward.

As I said, nothing earth-shattering but worth a discussion either way.
 
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