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Can someone explain to me . . .

umbriago

Senior
Jun 13, 2007
2,495
2,280
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why high school athletes have developed affiliations to certain shoe companies? I don't understand it. What do they get out of it? I know there's the AAU stuff and that certain shoe companies sponsor certain AAU teams. But why would that impact what school they choose? Are they really in that deep with these shoe companies? It definitely doesn't seem to be about quality of or comfort with the products produced by these shoe companies.
 
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